Monday, May 1, 2006

Dodge “High Caliber Challenge”: Cross Country Road Trip For Students

Dodge is promoting its new compact Caliber by organizing a cross country road trip challenge aimed specifically to college students from Boston, Chicago and Dallas.

Three teams of three college students from Boston, Chicago and Dallas will compete in a five-day, cross-country road trip to Miami in Dodge Calibers equipped with a Chill Zone beverage storage bin, MusicGate Power liftgate speakers, MP3 jack and self-charging flashlight.

Members of the winning team each win a 24-month lease on a 2007 Caliber.

Along the way, each team will be challenged to use the Dodge Caliber to creatively raise awareness for the Global Music Project, a nonprofit organization that allows individuals to download songs for a minimum donation of $1 per song with proceeds going to select charities. All of the money raised during the Dodge High Caliber Challenge will be donated to Doctors Without Borders.

The student teams will stage events with the Dodge Caliber to encourage the local communities to download songs from the Global Music Project Web site. Points will be awarded to each team for successfully executing awareness-raising events in each city, involving community members in their charitable efforts and updating blog sites with photos and daily journal entries that highlight their experiences on the road in the Dodge Caliber.

On June 9th in Miami, all the teams will participate in one big activity. When that’s done, the winning team will be announced.

For more details on how students can qualify to become a member of a team, please go to http://www.DodgeHighCaliberChallenge.com That’s also where

DESTINATION CITIES

From BOSTON

Day 1 - Boston to PHILADELPHIA

Day 2 - Philadelphia to RALEIGH, N.C.

Day 3 - Raleigh, N.C. to JACKSONVILLE , FLA.

Day 4 - Jacksonville, Fla. to MIAMI

Day 5 - MIAMI

From CHICAGO

Day 1 – Chicago to NASHVILLE, TENN.

Day 2 – Nashville, Tenn. to ATLANTA

Day 3 – Atlanta to TAMPA, FLA.

Day 4 – Tampa, Fla. to MIAMI

Day 5 – MIAMI


From DALLAS/FORT WORTH

Day 1 – Dallas to HOUSTON

Day 2 – Houston to MOBILE, ALA.

Day 3 – Mobile, Ala. to ORLANDO, FLA.

Day 4 – Orlando, Fla. to MIAMI

Day 5 – MIAMI

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