AUTOMOTIVE CARS ACCESSORIES: Mercury debuts the Hispanic-themed, Milan Voga at the Miami Fashion Week Show

Tuesday, May 9, 2006

Mercury debuts the Hispanic-themed, Milan Voga at the Miami Fashion Week Show

Mercury debuted a customized 2006 Milan Voga during the “Miami Fashion Week”, the largest Latin American fashion event in the U.S., which is being held May 6–10 in Miami Beach. The event brings top designers from Latin America and Florida to preview their spring 2007 collections.

With $736 billion of the nation's buying power, Hispanics are among the most influential consumers in the marketplace. And with arms wide open, Ford Motor Company is making every effort to welcome these influential customers to its family of vehicles.

The car was designed with the Nuevo Latino in mind by Ford GT car designer Camilo Pardo. Actress Roselyn Sanchez will unveil the car, which will be auctioned online in June at www.Ebay.com/Milan. All the proceeds will benefit MANA, A National Latina Organization, which is committed to empowering Hispanic women.

"It's going to be really cool because I've never had the opportunity to get involved with the design of a car and then deliver it to the Hispanic community," said Pardo, who is a descendant of Columbia. "We've used the Ford GT as a centerpiece before, but this is a car designed specifically for this purpose, and it is going to be auctioned off for a very worthy cause."

The Milan Voga boasts a stainless blue metallic paint job, luxury black/vanilla bean custom leather trimmed seating and door inserts, 3D Carbon exterior ground effects, H.R.E. competition 943 forged 20-inch wheels outfitted with Pirelli tires, and stainless steel roof appearance cap. All of this is complemented by the Milan Premier interior package that includes a power moonroof and a Premium in-dash 6-CD sound system with MP3 capability. Under the hood, there’s a 3.0L Duratec V-6 engine that generates 221 horsepower and 205 pounds of torque.

The car will be auctioned online at E-bay. Consumers can pre-qualify for the online auction of Milan Voga by visiting www.ebay.com/milan. The auction will officially commence on June 13 and will run for 10 days.