Monday, June 2, 2008

Mercedes-Benz Sells 300,000th New C-Class Model in a Year

In the year since Mercedes-Benz launched the new C-Class into the market on March 31, 2007, more than 300,000 customers have purchased either a sedan or station wagon variant of the new model. “The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity,” said Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz.

As expected, the C-Class’ largest market is Germany which accounts for 25 percent of total sales, followed by the U.S., UK, Italy, and South Africa. A total of 290,000 C-Class sedans from the 204 Series have been sold worldwide since market launch in the spring of 2007, and 25,000 customers have taken delivery of a new C-Class station wagon since that model variant was introduced in December. -Continued

In terms of powertrains, about one-third of the sedan model’s customers worldwide have opted for the C 220 CDI (diesel), while 20 percent have purchased a C 200 Kompressor (petrol). The C 220 CDI is also the vehicle of choice for around half of the station wagon model’s customers. 75 percent of all C-Class station wagons sold around the world are diesel engine versions.

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