Video: 2010 Toyota Prius Hybrid Driving and Static Footage

Looks like there's a conspiracy of some kind among automakers when it comes to publishing video material for their hybrid models. Just like Honda and it's ultra tedious Insight video, Toyota also released some lifeless 'b-roll' footage for the new Prius that was revealed at the Detroit Show. For the record, we edited the official video cutting it down to a viewable four minutes as well as adding an 'eco' conscious song to break the annoying silence. Enjoy it right after the jump.

2010 Honda Insight Hybrid: Prius Rival Bows in Detroit - 73 High-Res Photos

The all-new 2010 Honda Insight hybrid car made its world debut at the North American International Auto Show. Honda's mass production hybrid will be launched worldwide in the beginning of April 2009 and will be priced in the States below the Civic Hybrid that starts from $23,650. Utilizing the same mild-hybrid system as the Civic IMA, the Insight is powered by a 1.3-liter i-VTEC engine and a Continuously Variable Transmission (CVT).

The Insight's IMA system incorporates a 10-kilowatt (13 hp) electric motor and a compact Intelligent Power Unit (IPU) that recaptures and stores kinetic energy from vehicle braking and deceleration, supplying additional power for acceleration when needed. The combined output of the petrol and electric engine is 98HP - significantly less than the Prius' 134HP.

Honda's new dedicated hybrid also loses from the Prius -on the papers at least- in terms of fuel efficiency achieving a combined EPA rating of 41 mpg US compared to Toyota's gen-III Prius 50 mpg. According to Honda, with a 10.6-gallon fuel tank, the Insight delivers an estimated maximum driving range in excess of 400 miles.

However, bear in mind that these are EPA estimates plus, the price difference between the two hybrid models may mean that in the long run, the Insight could prove more cost efficient.

Now that we've seen the whole picture, and despite the fact that the Prius is no beauty queen, we find the Insight's design more bland and with less character. The interior on the other hand, though over-loaded and somewhat complicated, has that futuristic look that one would expect from a dedicated hybrid model.