Porsche Pulling Out Of The Detroit Show

Yes; the same Porsche that’s interested in buying off VW Group is saying a big fat “nein” to the NAIAS organizers due to the fact that it’s not selling enough vehicles in that part of the region to justify its presents at the show! Instead, the German sports car manufacturer will concentrate on shows in regions where it has more customers like Chicago, Los Angeles, Miami, New York and Toronto.

If you look at the numbers -290 cars in Michigan last year, compared with 8,827 in California, 4,177 in Florida and 2,172 in New York, you might defend Porsche’s move. However, if you look at it from a different perspective, apart from being the biggest car show in America, NAIAS is one of the three most important automotive shows globally that draws heaps of international attention. -Click “Read More…” below to see Porsche’s official press release

Via: egmcartech , Source: Porsche

Press Release: Trade-fair presence concentrated in Los Angeles

Stuttgart/Atlanta. Dr. Ing. h.c. F. Porsche AG of Stuttgart, Germany, is reorganizing its trade-fair activities in North America, in close collaboration with its sales company in Atlanta. As part of the general reduction in trade-fair appearances which began two years ago, in favor of greater emphasis on direct contact with potential customers, motor show activities will in future be concentrated in the main sales areas of Porsche Cars North America (PCNA). Of the North American trade fairs in 2008, Porsche will among others be attending those in Chicago, Los Angeles, Miami, New York and Toronto. The company is no longer expected to attend the North American International Auto Show in Detroit.

As a successful supplier of sporty premium vehicles, Porsche is an exclusive niche manufacturer in the USA and Canada, just as it is elsewhere. Despite consistently achieving record sales figures, Porsche constantly strives to use its limited resources in the most efficient, customer-oriented manner possible. Of the 36,669 vehicles delivered to customers in North America by Porsche during its record 2005/06 fiscal year, over 20,000 were destined for the West and East Coasts. These results go to show that the restructuring of trade-fair activities was a strategic company decision that is bearing fruit.

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